6. Include Compelling CTAs
Posted: Tue Dec 24, 2024 9:38 am
6. Include Compelling CTAs (Calls to Action)
You’ve probably heard it before, but if you’re not totally familiar with the term, let me explain what a call to action really is.
See this big header and form near the top of my homepage? That’s a call to action—and it’s asking readers to join my email list (if they’re interested in learning how to start a blog and grow a side business):
Call to Action Example (ryrob Homepage Screenshot)
Suppose you’ve started a blog about protecting marine life. We’ll imagine you’ve azerbaijan phone number material a stellar blog post about the beauty of whales, their importance in the ecosystem and the dangers they face today.
As people read that blog post, what do you want them to do? What action are you hoping they’ll take next?
Here are some potential actions you’ll likely hope your reader will take:
Donate money to save the whales
Sign up for your newsletter
Go to other important articles on your blog for further reading
So, how do you drive more readers toward an intended outcome with your blog layout? To help direct people, you need to frequently employ what’s known as a “Call to Action.” If you haven’t included a call to action within your blog post yet, many people will read it, leave your page and give it very little thought later.
It’s not that readers don’t care about whales; it’s that they weren’t given anything tangible to do next. You’ve alerted them to a problem, but you haven’t offered them any solutions.
"Calls to action are so effective on a blog because they offer readers a clear solution to the problem they're reading about."
Click To Post on
It’s your job to make it super simple to help whales. Your first step as a blogger is to expose an issue, and the next is to offer really easy solutions to help with that problem.
Here’s how you can include CTAs that help further your cause:
Solution 1: Donate to organizations that help whales. Include links to several organizations that you support. Show people exactly which organizations you recommend cutting down on their research time. They don’t have to spend additional time searching for reputable places to donate when you’ve presented them with organizations on your page.
Solution 2: Join your email list. Tell your blog’s visitors that they can learn more about helping sea creatures by signing up for your email newsletter. The more they hear about sea animals, the more likely they will want to help—plus, you can give more clear directions on how to support the right organizations over email too.
Solution 3: Include links to other blog posts you’ve written. Another way you can use a CTA, is to include links to other blog posts you’ve written. Maybe one of the things you mentioned in your article about whales is the danger of plastic pollution. You can include a link to another article you’ve written about how to reduce plastic waste.
Now, let’s look at a real-life example. The Wilderness Society is an organization that strives to protect public wildernesses in the United States. Check out this large call to action (to read a message from their president) right on the homepage:
You’ve probably heard it before, but if you’re not totally familiar with the term, let me explain what a call to action really is.
See this big header and form near the top of my homepage? That’s a call to action—and it’s asking readers to join my email list (if they’re interested in learning how to start a blog and grow a side business):
Call to Action Example (ryrob Homepage Screenshot)
Suppose you’ve started a blog about protecting marine life. We’ll imagine you’ve azerbaijan phone number material a stellar blog post about the beauty of whales, their importance in the ecosystem and the dangers they face today.
As people read that blog post, what do you want them to do? What action are you hoping they’ll take next?
Here are some potential actions you’ll likely hope your reader will take:
Donate money to save the whales
Sign up for your newsletter
Go to other important articles on your blog for further reading
So, how do you drive more readers toward an intended outcome with your blog layout? To help direct people, you need to frequently employ what’s known as a “Call to Action.” If you haven’t included a call to action within your blog post yet, many people will read it, leave your page and give it very little thought later.
It’s not that readers don’t care about whales; it’s that they weren’t given anything tangible to do next. You’ve alerted them to a problem, but you haven’t offered them any solutions.
"Calls to action are so effective on a blog because they offer readers a clear solution to the problem they're reading about."
Click To Post on
It’s your job to make it super simple to help whales. Your first step as a blogger is to expose an issue, and the next is to offer really easy solutions to help with that problem.
Here’s how you can include CTAs that help further your cause:
Solution 1: Donate to organizations that help whales. Include links to several organizations that you support. Show people exactly which organizations you recommend cutting down on their research time. They don’t have to spend additional time searching for reputable places to donate when you’ve presented them with organizations on your page.
Solution 2: Join your email list. Tell your blog’s visitors that they can learn more about helping sea creatures by signing up for your email newsletter. The more they hear about sea animals, the more likely they will want to help—plus, you can give more clear directions on how to support the right organizations over email too.
Solution 3: Include links to other blog posts you’ve written. Another way you can use a CTA, is to include links to other blog posts you’ve written. Maybe one of the things you mentioned in your article about whales is the danger of plastic pollution. You can include a link to another article you’ve written about how to reduce plastic waste.
Now, let’s look at a real-life example. The Wilderness Society is an organization that strives to protect public wildernesses in the United States. Check out this large call to action (to read a message from their president) right on the homepage: