This month in New York there was a very special conference about the future of the human brain, computers and robots. What can we expect in the coming years in ICT, cloud, brain, bio-engineering and online marketing? The expectation is that we have made progress at a snail's pace so far and that the entire field will explode integrally into completely new services and relationships. from 2 days among, what CNBC called the smartest group of people in the world. It was a real eye-opener.
The GF2045 conference focused on the question of whether we will be able to copy our brains in 2045 and thus continue to live forever. By asking the question to a group of the smartest people in the world, a number of themes immediately emerged that will have an impact in the very short term. These themes are neuroscience, robotics and predictions about the speed of IT changes.
Neuro Science
To start with neuroscience, in that field enormous steps have been made in the last few years and the speed of latvia phone number list innovation is enormous. Through non-invasive techniques, such as MRI scans, one can now see exactly which parts of the brain are stimulated and under which circumstances. But in addition to the MRI scanner, people are now also working on introducing sensors the size of a white blood cell (= 1 micron ) into the body and thus seeing how 1 neuron in the brain is triggered (firing). In this respect, I found it particularly interesting to hear that certain groups of cells in the neo-cortex , in a number of groups of people, really appear to have a preference for certain types of images.
Showing a certain image 'fires' the neuron group and another image does not. Incidentally, this result ties in with research that Martijn Lampert, the research director of Motivaction, and I are doing into the preferences for certain types of images in certain Mentality groups for the purpose of online advertising. For example, we see very high CTR of more than 6% in Facebook sponsored stories, when we show certain images to precisely defined Mentality target groups.