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Factors determining the amount of financial contribution

Posted: Sun May 25, 2025 5:40 am
by Bappy10
Traditional media play (almost) no role
A striking outcome of the research is that traditional media such as newspapers and TV play almost no role in recruiting donors or investors. Although it generates a lot of attention, it turns out that only a few percent of donors and investors were actually persuaded to participate in a crowdfunding project via these channels. The most effective were personal contacts.

Passion of the initiator and a concrete goal are decisive
The passion of the initiator(s) or entrepreneur(s) is experienced as the most important element for respondents to contribute to a crowdfunding campaign. The concrete goal of the project and an exact explanation of how the money will be spent are also mentioned as important aspects.

Reasons to participate

After determining that a contribution will be made, one will have to determine the amount. When determining the amount of the financial contribution, 49% indicate that the consideration is important to very important, 22% answer neutrally and for the remaining 27% the consideration plays an unimportant or very unimportant role.

The biggest role in determining the amount of the financial contribution is played by the financial space latvia phone number list that someone has. For 62% of the respondents this is important to very important. For about 13% this plays a small to very small role. The pressure that one might feel when seeing the contributions of others seems small.

Financial contribution

Reasons for not contributing to projects
A large proportion of respondents who did not contribute to a campaign indicate that they do not have the financial means to contribute or have not come across an interesting project. However, there is also a relatively high percentage (13%) who indicated that they were too late to contribute, because the campaign had already ended. In addition, there is also a group of respondents (12%) for whom it was too cumbersome to contribute via the website or platform. The last point is a call to existing platforms to simplify the use of their website.

It is also interesting to see that only 7% do not trust this way of financing. This means that there is a lot of trust in this way of financing.