You expand your archive
Posted: Sun May 25, 2025 4:45 am
Why does the organization want to elicit those memories? Is it a nice extra to the communication program, or is there more to it? Setting up a well-functioning memory website is not something you do just like that. That is why I asked myself: what exactly is the added value of digitally retrieving memories?
1. You show a strong bond
Connectedness is the magic word here. If you participate as a user, you automatically indicate that you are a 'fan' of the brand or organization, without the lazy and sometimes somewhat commercial connotation of a simple 'like'. You draw from your own database, so the material is close to your personality and shows where the brand value of the organization touches your own experience. As an organization, you are grateful for so much openness that has been thrown into your lap.
2. You create content
Your contribution must contain content, because you have to come up with a good latvia phone number list story. After all, you are very visible with your name and train of thought in the shop window. This is where the stories are told that contribute to the buzz around a brand. Nice for your own PR campaign, but above all: right in the heart of the brand value of the organization. And therefore very valuable.
In Artis on the donkey
The organization can usually (read the conditions!) reuse everything that is contributed in publicity material, websites, exhibitions or books. In this way, a wealth of images, text and film is preserved for the future. Material that is otherwise not accessible, is available completely free of rights. In this age of content marketing, an inexhaustible source for online reporting.
1. You show a strong bond
Connectedness is the magic word here. If you participate as a user, you automatically indicate that you are a 'fan' of the brand or organization, without the lazy and sometimes somewhat commercial connotation of a simple 'like'. You draw from your own database, so the material is close to your personality and shows where the brand value of the organization touches your own experience. As an organization, you are grateful for so much openness that has been thrown into your lap.
2. You create content
Your contribution must contain content, because you have to come up with a good latvia phone number list story. After all, you are very visible with your name and train of thought in the shop window. This is where the stories are told that contribute to the buzz around a brand. Nice for your own PR campaign, but above all: right in the heart of the brand value of the organization. And therefore very valuable.
In Artis on the donkey
The organization can usually (read the conditions!) reuse everything that is contributed in publicity material, websites, exhibitions or books. In this way, a wealth of images, text and film is preserved for the future. Material that is otherwise not accessible, is available completely free of rights. In this age of content marketing, an inexhaustible source for online reporting.