Visual content is hot. Research shows that social media posts with images are viewed more quickly and shared more often. In addition, consumers are more likely to communicate with brands when they share images. How can your organization use visual content on social media? In this edition of the Infographic Day series, we give you 6 tips.
1. Use authentic and unique images
There is a lot of information available on the internet. It is therefore important for entrepreneurs to add value to this amount and to distinguish their organisation or brand from others. Use authentic and unique images where possible to share their message. In this way, as an entrepreneur, you not only ensure distinction, but you also make their organisation more personal. By images, I mean more than just pictures and photos. Also think of infographics, videos, sketch notes, presentations and animations.
By using visual content you create personality, distinction and give your story extra power. But latvia phone number list use good quality images instead of stock photos or poor quality images. Hire a designer if you do not have the skills yourself.
3. Show your story
A good image says more than a thousand words. A frequently heard statement, especially in this digital age. A strong image creates emotion and connection. The story of your organization comes across even better, because people want to know what happens behind the scenes. So show this by giving them a look behind the scenes and thus telling your story.