If you don't have the resources or time to create unique visual content yourself, you can always call on your fans. Encourage them to develop and share visualizations. This can be done by setting up a campaign, for example. You not only provide visual content, but you also involve the fans in your organization.
Visual storytelling does not mean that you should no longer use text. A combination of both is certainly an option. Remember that text is there to support. An image that needs (a lot of) explanation is not effective.
6. Use different platforms
In addition to Facebook and Twitter, there are several social media platforms that you can use to share visual content.
2. Make sure the footage is of good quality Post videos on YouTube and Vimeo, share documents and presentations on Slideshare, and post photos and images on Pinterest or Flickr. Don't just post your visual content on your social media accounts, but also on your weblog.
Want to learn more about the power of visual content or reread the tips from Sociallysorted – the creators of the visual? Then quickly scroll down to view the infographic. Click on the image for a larger version.
6 Tips to Make Your Social Media Posts Visual [Infographic]
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