Compare your own Facebook page with those of two competitors.
Posted: Sat May 24, 2025 10:50 am
1. Facebook Interactions: IPM & IPM+
A metric that is very well-known in Facebook circles is the IPM score (Interactions per mille , number of interactions per thousand fans). Facebook values your page , among other things, on the average interaction per status update that you post. The IPM+ calculation ranks Facebook pages on these interactions. The formula that goes with this is as follows:
Calculation KPI IPM+
If you have a total of 500 comments, likes or shares on 20 posts (an average of latvia phone number list25 interactions per post), your IPM+ will depend on the number of fans. With 25 fans, you have an IPM+ of 1, but if you achieve the same number of interactions with 10 fans, your score will increase to 2.5. The higher your IPM+ score, the better. For yourself, for Facebook, and for this ranking . This score is public and there are several websites that calculate it. A great application of this metric is as a competitor analysis. On Conversocial you can calculate the IPM score (note: with the exception of the shares , which are included in the IPM+ calculation).
Conversocial Facebook Page Profiler
Also check out this blog about measuring your Facebook pages and comparing them to your competitors.
2. Assisted social media conversions
Goals on your website are essential. If you also measure these via set goals within your Google Analytics account, you will learn more about who achieved these goals: for example, who fills out a contact form, downloads a brochure, requests a quote or orders a product. And where these people come from. For example, from a search engine, via another website or directly via the browser.
A metric that is very well-known in Facebook circles is the IPM score (Interactions per mille , number of interactions per thousand fans). Facebook values your page , among other things, on the average interaction per status update that you post. The IPM+ calculation ranks Facebook pages on these interactions. The formula that goes with this is as follows:
Calculation KPI IPM+
If you have a total of 500 comments, likes or shares on 20 posts (an average of latvia phone number list25 interactions per post), your IPM+ will depend on the number of fans. With 25 fans, you have an IPM+ of 1, but if you achieve the same number of interactions with 10 fans, your score will increase to 2.5. The higher your IPM+ score, the better. For yourself, for Facebook, and for this ranking . This score is public and there are several websites that calculate it. A great application of this metric is as a competitor analysis. On Conversocial you can calculate the IPM score (note: with the exception of the shares , which are included in the IPM+ calculation).
Conversocial Facebook Page Profiler
Also check out this blog about measuring your Facebook pages and comparing them to your competitors.
2. Assisted social media conversions
Goals on your website are essential. If you also measure these via set goals within your Google Analytics account, you will learn more about who achieved these goals: for example, who fills out a contact form, downloads a brochure, requests a quote or orders a product. And where these people come from. For example, from a search engine, via another website or directly via the browser.