Diversity in tone of voice is not a bad thing
Posted: Sat May 24, 2025 10:49 am
COPE is consistent
When different people spontaneously spread messages on behalf of your organization via different channels, there is a risk of fragmentation and confusion. That is a real concern. After all, brand identification is served by congruence and consistency of your expressions. However, you should not enforce this clarity, but organize it.
Formulate clear principles for your organization that are embraced by everyone. A corporate story, core values, a concrete proposition. Involve all colleagues and communicate from there. Authentic and organic. That works better than coercion and control.
Photo: Bigstockphoto.com
Photo: Bigstockphoto.com
Moreover: do not be afraid of some diversity. A human being of flesh and blood does not always and latvia phone number list everywhere present exactly the same. At work you express yourself differently than at the tennis club or in the family circle. Without losing your own. For example, it is perfectly fine for an organization to strike a different tone on Twitter than on the corporate website. And I do not mind a colleague completely disagreeing with the vision I am writing down here. Brand identity is not rigid , but an evolving interplay of individual expressions.
COPE? Take CARE!
In short: the idea of COPE was born out of fear and a need for control. Bad advisors. All the channels that we now have at our disposal offer enormous opportunities. Don't try to cram them into one system, but explore the possibilities and characteristics of each platform separately. Come on, fellow writers, take responsibility and stand up for your profession. Don't be tempted to standardize, but create and create. Always and everywhere anew. Take CARE : C reate A nd R ecreate E ach and every time.
When different people spontaneously spread messages on behalf of your organization via different channels, there is a risk of fragmentation and confusion. That is a real concern. After all, brand identification is served by congruence and consistency of your expressions. However, you should not enforce this clarity, but organize it.
Formulate clear principles for your organization that are embraced by everyone. A corporate story, core values, a concrete proposition. Involve all colleagues and communicate from there. Authentic and organic. That works better than coercion and control.
Photo: Bigstockphoto.com
Photo: Bigstockphoto.com
Moreover: do not be afraid of some diversity. A human being of flesh and blood does not always and latvia phone number list everywhere present exactly the same. At work you express yourself differently than at the tennis club or in the family circle. Without losing your own. For example, it is perfectly fine for an organization to strike a different tone on Twitter than on the corporate website. And I do not mind a colleague completely disagreeing with the vision I am writing down here. Brand identity is not rigid , but an evolving interplay of individual expressions.
COPE? Take CARE!
In short: the idea of COPE was born out of fear and a need for control. Bad advisors. All the channels that we now have at our disposal offer enormous opportunities. Don't try to cram them into one system, but explore the possibilities and characteristics of each platform separately. Come on, fellow writers, take responsibility and stand up for your profession. Don't be tempted to standardize, but create and create. Always and everywhere anew. Take CARE : C reate A nd R ecreate E ach and every time.