social media publishing
Posted: Sat May 24, 2025 10:49 am
Mirage
There you have the first false argument. Because it is not at all true that this method reduces the amount of work. First of all, you have to completely reorganize the information and communication flows in your organization. Including tasks, responsibilities and authorizations. Who delivers which content about what and who determines what, when and where is used? All that is thrown into disarray if you want to centralize all your content.
But suppose you have that at some point. The software is installed, the people are instructed and the processes are set up. Even then, creating each content item will cost you more time than creating a message that is already completely latvia phone number list tailored to one medium. Because with that general item, you have to take into account all possible applications.
With tags , for example, you indicate which parts should always be published and which can be dropped in smaller versions. And you include different variations of the title for different platforms. A catchy, narrative title that you have come up with for your blog is simply less suitable for Twitter. And so you are actually doing all the work for that one content item that you would otherwise do for all variations. The centralization is a false gain.
Communication power
More or less work is one thing. The effect of this method is much more important. COPE quickly leads to uniformity. When one content item has to be suitable for every context and for every screen, it cannot but become a weak compromise, with no taste or crunch. Deadly for creativity and spontaneity. The power of communication lies precisely in exclusive expressions. Completely tailored to the individual goal, target group and context of that moment.
There you have the first false argument. Because it is not at all true that this method reduces the amount of work. First of all, you have to completely reorganize the information and communication flows in your organization. Including tasks, responsibilities and authorizations. Who delivers which content about what and who determines what, when and where is used? All that is thrown into disarray if you want to centralize all your content.
But suppose you have that at some point. The software is installed, the people are instructed and the processes are set up. Even then, creating each content item will cost you more time than creating a message that is already completely latvia phone number list tailored to one medium. Because with that general item, you have to take into account all possible applications.
With tags , for example, you indicate which parts should always be published and which can be dropped in smaller versions. And you include different variations of the title for different platforms. A catchy, narrative title that you have come up with for your blog is simply less suitable for Twitter. And so you are actually doing all the work for that one content item that you would otherwise do for all variations. The centralization is a false gain.
Communication power
More or less work is one thing. The effect of this method is much more important. COPE quickly leads to uniformity. When one content item has to be suitable for every context and for every screen, it cannot but become a weak compromise, with no taste or crunch. Deadly for creativity and spontaneity. The power of communication lies precisely in exclusive expressions. Completely tailored to the individual goal, target group and context of that moment.