Underutilizing real-time marketing opportunities
Posted: Sat May 24, 2025 10:48 am
Companies have all created a content strategy and are executing it as planned. That is of course good, but it also creates a certain rigidity. Every week there is an opportunity to respond to it. Think of the story of KLM and the e-commerce player Coolblue. When a consumer wondered whether his new pants were the blue of KLM or of Coolblue, both parties responded very nicely . It turned out to be the Coolblue blue. Today those pants are for sale in the fan shop of the company.
These are the small, fun things that come along every now and then. latvia phone number list Most organizations do not have the mentality and flexibility to focus on them. That is a shame, because these are the kinds of things that show that you are involved with current events. The gift of real-time response and positive play on opportunities is still far too rare.
coolblue
3. VIP treatment
If someone with more than 10,000 followers tweets something about a company, it often happens that the company in question gets into a kind of cramp. Especially if the tweet is negative, it can fire up an entire board. If the same comment comes from someone with 100 followers, it has a different effect. The same with webcare. Companies with a limited webcare capacity will sometimes be inclined to give people with a lot of online reach a better and faster service. In itself that is a logical reflex. After all, a lot of online reach means more damage to the image. Or so people think.
I think it’s a narrow line of reasoning. Someone with 100 followers could be a CEO of a large company. Or that person could be married to someone with 150,000 followers. Don’t pigeonhole us based on our online profile. Don’t invent VIP treatment for people with a strong online presence, but try to do the same for all your clients. VIP treatment for famous people is now more likely to be negative than positive.
These are the small, fun things that come along every now and then. latvia phone number list Most organizations do not have the mentality and flexibility to focus on them. That is a shame, because these are the kinds of things that show that you are involved with current events. The gift of real-time response and positive play on opportunities is still far too rare.
coolblue
3. VIP treatment
If someone with more than 10,000 followers tweets something about a company, it often happens that the company in question gets into a kind of cramp. Especially if the tweet is negative, it can fire up an entire board. If the same comment comes from someone with 100 followers, it has a different effect. The same with webcare. Companies with a limited webcare capacity will sometimes be inclined to give people with a lot of online reach a better and faster service. In itself that is a logical reflex. After all, a lot of online reach means more damage to the image. Or so people think.
I think it’s a narrow line of reasoning. Someone with 100 followers could be a CEO of a large company. Or that person could be married to someone with 150,000 followers. Don’t pigeonhole us based on our online profile. Don’t invent VIP treatment for people with a strong online presence, but try to do the same for all your clients. VIP treatment for famous people is now more likely to be negative than positive.