So why should online visitors
Posted: Sat May 24, 2025 10:48 am
What is your story online? An important question that came up during several sessions of eFashion 2013. What do you want to achieve online as a brand, retailer or pure player? And what is your message? Especially in these times, when fashion sales are lagging behind and consumer confidence has reached an all-time low, you as a brand or retailer need to formulate and pursue a clear online strategy.
A listen to your brand? Faranak Mirjalili of Ilovevintage.nl indicated that you need to bring a clear and authentic expression to your customers. Important for your online existence are ' storytelling ' and 'inspiration'. Through storytelling you can show the identity of your company in an interactive way. It gives meaning and context to what you want to convey as a company and in doing so it connects people (read your customers) to each other. You can clearly see this in Facebook likes and engagement of the Ilovevintage fans, who clearly feel connected to the brand.
As a brand or retailer it is therefore important to communicate a good and consistent story to your customer. It is important to choose focus and specialization; you must be clear why you sell what you sell. Your story (=content) must be authentic and this must be translated into design, products, expressions and images.
A listen to your brand? Faranak Mirjalili of Ilovevintage.nl indicated that you need to bring a clear and authentic expression to your customers. Important for your online existence are ' storytelling ' and 'inspiration'. Through storytelling you can show the identity of your company in an interactive way. It gives meaning and context to what you want to convey as a company and in doing so it connects people (read your customers) to each other. You can clearly see this in Facebook likes and engagement of the Ilovevintage fans, who clearly feel connected to the brand.
As a brand or retailer it is therefore important to communicate a good and consistent story to your customer. It is important to choose focus and specialization; you must be clear why you sell what you sell. Your story (=content) must be authentic and this must be translated into design, products, expressions and images.