8. Sorry and thank you are still difficult words
Everyone makes mistakes. Everyone gets compliments. How we deal with them determines how others see us online. Sincerely apologizing remains an important part of a good conversation. People like companies with a certain humility. After the apology, the customer is also more open to conversation.
Saying thank you is also part of it. We should accept compliments. Show people that you appreciate their feedback. Then the chance of future compliments is even greater.
9. Balancing quantity and quality
We should not overanalyze our social media actions. Sometimes we talk too long about the latvia phone number list number of messages and the subject per message. It is of course good to determine a strategy, after that it is mainly a matter of trying and noticing what works and what does not. Some companies produce little content and their excuse is: better little but good.
The reality is that it will take a very long time for such companies to achieve a high reach. The frequency of posting content correlates strongly with your reach. Unless the quality of your content is of a low average level. The challenge in this world is to score on both. Good good content is important, but also a lot of good content.
Source: Bigstockphoto.com
10. Attaching too much importance to social media
Finally, we must continue to place social media in its context. Despite the many articles about PR crises, few companies have fallen over from it (there are always exceptions). Most things blow over. Social media are fantastic, but they are only part of the story. Much more important than social networks is the total impact of digitalization on society. Trends such as self-service , the collaborative economy and data-driven marketing may have an even greater influence on company results than social networks themselves.