Some companies sometimes consciously choose to be boring, I think. Content is sometimes so serious that I can't imagine anyone wanting to read it. Some sectors (financial, or B2B) are in a corner where they sometimes don't dare to color outside the lines. It's clear: boring, uncreative content, no one is interested in. It's a lost investment.
Then there are companies that are on the other side of the curve. Whatever sector they are in, all their content revolves around entertainment. Secretly, it revolves around getting as many likes and reactions as possible, because entertainment content is of course very suitable for that.
Both situations are not ideal. Content should tell the story of the company. Content about the core and peripheral issues of a company. Content about the vision and content about the people. If content inspires people, the goal is achieved. Inspiration can also be achieved without entertainment, for example by sharing innovative expertise and insights.
5. Content marketing without impact on business results
Much content marketing is too lingering. Content that is placed on social networks latvia phone number list without a link to a page of its own rarely achieves an optimal impact. I compare it to going fishing without a hook. You throw nice bait into the stream. The fish come along, eat the content and say 'I like'. Then they swim to the next one. To make content marketing impactful, you need a hook. The hook consists of getting relevant customer data or bringing people to a place where there are commercial opportunities. If the content is on your own blog, the chance that you will get the data or that people will search for your commercial offer is much greater.