Much has been said and written about social media. We are all still searching for the best way to use the new medium. That is not a bad thing. Even after more than 50 years of television, people are still looking for ways to increase its impact. The eternal quest for better work will fortunately continue.
In this article I want to zoom in on a few contemporary issues that I see more and more in latvia phone number list companies and that cause opportunities to be missed. See the list as a source of inspiration to take a closer look at your own work and see where there is still room for improvement.
The first users of social media from companies were always very enthusiastic people. From their own energy they immediately scored high points with the public. The first webcare successes were all supported by the strong shoulders of a small group of enthusiasts. When the number of questions increases strongly, it is no longer feasible. Then webcare is put in a process. At that moment, all human enthusiasm is often sucked out and replaced by a functional process.
The funny thing is that customers somehow sense that immediately. The drive is gone and it becomes like a robot. Of course efficiency is important, but customers should not feel like they are talking to a robot. The human aspect will always win over the functional. The challenge is to maintain the human aspect in social media. That is the only way to build an emotional bond with the consumer.