TNS NIPO why do people like Facebook pages
Posted: Sat May 24, 2025 10:39 am
Are commerce and Facebook compatible?
Yes, certainly. But according to fans, that should not be the first priority. If they get the idea that they are being used for commercial purposes, they will drop out. A solution for this is to motivate your fans to share experiences about your product or brand on your page. Something that Coolblue does well by asking fans to compare products with each other. In this way, Coolblue creates content on its own Facebook page and immediately receives reviews of products that it sells in the webshop. In this way, you still have your commercial message on your page, but it does not come from you and is therefore more reliable in the eyes of consumers.
It is also possible, sometimes even necessary, to change objectives in the meantime. Certainly when fans ask for it themselves. As with webcare. Many pages did not start with webcare. Often it is also something they would rather not have on their page. Yet it is unavoidable, since it is a need of fans that you cannot easily ignore. By not responding to questions, you create a negative atmosphere on your latvia phone number list page. Read my previous article to see where the missed opportunities for webcare lie.
Use questions from others to interact on the page
Gardafriends goes one step further than just responding. They use questions from others to promote interaction on their own page. By letting go of control and letting fans help each other. This is difficult, Gardafriends admits. Especially in the beginning. But it saves time: “Sometimes they even respond faster than we do”, and it is nice to see that people feel so connected. It is noticeable that it is often the same people who respond. A smaller group that really feels part of the community.
The objectives of pages are therefore not always in line with what fans would like. However, different objectives do not have to conflict with each other. It is quite possible to have a page where promotion of products goes hand in hand with interaction between fans. As long as you show interest in your fans, know who they are and what their needs are, and are not afraid to give up control now and then. After all, it is your fans who create your page.
Yes, certainly. But according to fans, that should not be the first priority. If they get the idea that they are being used for commercial purposes, they will drop out. A solution for this is to motivate your fans to share experiences about your product or brand on your page. Something that Coolblue does well by asking fans to compare products with each other. In this way, Coolblue creates content on its own Facebook page and immediately receives reviews of products that it sells in the webshop. In this way, you still have your commercial message on your page, but it does not come from you and is therefore more reliable in the eyes of consumers.
It is also possible, sometimes even necessary, to change objectives in the meantime. Certainly when fans ask for it themselves. As with webcare. Many pages did not start with webcare. Often it is also something they would rather not have on their page. Yet it is unavoidable, since it is a need of fans that you cannot easily ignore. By not responding to questions, you create a negative atmosphere on your latvia phone number list page. Read my previous article to see where the missed opportunities for webcare lie.
Use questions from others to interact on the page
Gardafriends goes one step further than just responding. They use questions from others to promote interaction on their own page. By letting go of control and letting fans help each other. This is difficult, Gardafriends admits. Especially in the beginning. But it saves time: “Sometimes they even respond faster than we do”, and it is nice to see that people feel so connected. It is noticeable that it is often the same people who respond. A smaller group that really feels part of the community.
The objectives of pages are therefore not always in line with what fans would like. However, different objectives do not have to conflict with each other. It is quite possible to have a page where promotion of products goes hand in hand with interaction between fans. As long as you show interest in your fans, know who they are and what their needs are, and are not afraid to give up control now and then. After all, it is your fans who create your page.