prominent target facebook page graph
Posted: Sat May 24, 2025 10:39 am
Objectives often not in line with fans' wishes
KPIs have objectives. Here too, a difference between the two types of pages is noticeable. For example, for Focus pages, interaction is the main objective. This involves interaction with and between fans, with the theme of the page as the central focus. Interaction is also an important objective for Variety, but these pages are more focused on marketing and branding: promoting an image or product.
Getting fans excited isn't always possible
The fact that marketing & branding is mentioned as the most important objective at Variety is a possible explanation for the latvia phone number list fact that Variety pages are generally rated less well by their fans. These pages do succeed in attracting (many) fans, but have difficulty in making fans so enthusiastic that they become ambassadors.
This has to do with the reason why fans like a page. What do they want and what do they expect to find on the page? We know that win-actions work very well in the Netherlands. So well, that this is the most important trigger for consumers to like a page (see figure below). In this way, it is very easy for companies to attract fans, but we also know that this is not very useful.
In addition to searching for prices and offers, consumers use Facebook to search for information about a company's products and services. This does not involve information provided by the company itself, but information from third parties. Experiences of other consumers with the products and services. Consumers trust this information much more than what companies themselves say about their products or services. You can read more about how to make your customers put your company first in the article by my colleague Eric Sondervan.
KPIs have objectives. Here too, a difference between the two types of pages is noticeable. For example, for Focus pages, interaction is the main objective. This involves interaction with and between fans, with the theme of the page as the central focus. Interaction is also an important objective for Variety, but these pages are more focused on marketing and branding: promoting an image or product.
Getting fans excited isn't always possible
The fact that marketing & branding is mentioned as the most important objective at Variety is a possible explanation for the latvia phone number list fact that Variety pages are generally rated less well by their fans. These pages do succeed in attracting (many) fans, but have difficulty in making fans so enthusiastic that they become ambassadors.
This has to do with the reason why fans like a page. What do they want and what do they expect to find on the page? We know that win-actions work very well in the Netherlands. So well, that this is the most important trigger for consumers to like a page (see figure below). In this way, it is very easy for companies to attract fans, but we also know that this is not very useful.
In addition to searching for prices and offers, consumers use Facebook to search for information about a company's products and services. This does not involve information provided by the company itself, but information from third parties. Experiences of other consumers with the products and services. Consumers trust this information much more than what companies themselves say about their products or services. You can read more about how to make your customers put your company first in the article by my colleague Eric Sondervan.