Breaking the connection between 'fixed groups'
Posted: Sat May 24, 2025 10:32 am
The origin of elephant paths
People interact a lot with each other. If you see someone else doing something (for example, cutting off a piece of a path ), you tend to do it too (hey, that's an easier path!). In short, you can think up in advance (centrally) how a social intranet should be used, but it only really takes on meaning locally. And maybe applications
are invented that you had not anticipated at all! A good example from practice is that an intranet for a large consultancy firm also became the platform where consultants collaborated with their clients on assignments within a year. Now the ratio between consultants and clients on that intranet is 1:4.
Why a social intranet?The connection between people, or collectivity, creates new ideas. latvia phone number list People jointly develop new ways of thinking and seeing. You learn from others through interaction. The factor is collectivity. Collectivity with other groups (instead of the groups you see every day) is important to achieve spontaneous improvement. Let people talk to other people. Be connected to your colleagues at other locations. That is the key to success. And a social intranet can contribute to that.
If you want to make a change, you need to be where the informal leaders of the organization are. Think of places like the coffee machine and the smoking room. Ask the informal leaders if they want to become 'ambassadors' of the intranet. Make sure they are convinced of the possibilities.
In addition to informal leaders, there are also informal groups of connected people who are already heading in a direction. Marcel advises to also try to identify and involve these groups and let them think along and make decisions. And once the intranet has been launched? Then talk regularly with your ambassadors. Make sure you know what is going on and respond to that.
People interact a lot with each other. If you see someone else doing something (for example, cutting off a piece of a path ), you tend to do it too (hey, that's an easier path!). In short, you can think up in advance (centrally) how a social intranet should be used, but it only really takes on meaning locally. And maybe applications
are invented that you had not anticipated at all! A good example from practice is that an intranet for a large consultancy firm also became the platform where consultants collaborated with their clients on assignments within a year. Now the ratio between consultants and clients on that intranet is 1:4.
Why a social intranet?The connection between people, or collectivity, creates new ideas. latvia phone number list People jointly develop new ways of thinking and seeing. You learn from others through interaction. The factor is collectivity. Collectivity with other groups (instead of the groups you see every day) is important to achieve spontaneous improvement. Let people talk to other people. Be connected to your colleagues at other locations. That is the key to success. And a social intranet can contribute to that.
If you want to make a change, you need to be where the informal leaders of the organization are. Think of places like the coffee machine and the smoking room. Ask the informal leaders if they want to become 'ambassadors' of the intranet. Make sure they are convinced of the possibilities.
In addition to informal leaders, there are also informal groups of connected people who are already heading in a direction. Marcel advises to also try to identify and involve these groups and let them think along and make decisions. And once the intranet has been launched? Then talk regularly with your ambassadors. Make sure you know what is going on and respond to that.