Social media: use them to gain awareness
The interest for the non-profit organization is in gaining awareness and not in collecting donations on social channels. This also applies to Facebook. No one is interested in donating via Facebook; if fans or visitors want to donate, they go to your website. If you want to use Facebook effectively, you have to use it to generate awareness in a positive way, spread information and form a personal bond with your donor. For example, Unicef successfully shared the image below on their Facebook page.
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Although non-profits are rarely followed, Twitter is the most valued communication tool of a non-profit latvia phone number list organization, according to my research. So don't underestimate the value of Twitter.
Visual social media
In addition to Facebook and Twitter, we are now seeing a huge interest in images as a means of communication. Social media such as Instagram, Tumblr, Pinterest, Vine and YouTube have become indispensable. Communicating via images is more popular than ever. The younger generations in particular are used to communicating via these media. Statistics show that this group already uses Tumblr more than Facebook. Instagram, Pinterest and Tumblr are also becoming increasingly popular among the general public; they are now used as much as Twitter.
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And because it is true that 'the younger the band formed with a charity, the greater the chance that it will be supported more and structurally', it is important to profile yourself where the younger generations are online. For example, 'Robin Hood NYC' organized a concert where everyone present could share their Instagram photos on a live feed. Very clever.