Business Blog: Why Your Business Needs One

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Benefits and results of business blogging
What is the main objective of your business? To become known, to give visibility to your brand, to sell more, to increase revenue, to be recognized in the segment… these are some accepted answers. To achieve this, you need to adopt a series of digital marketing strategies, such as having a business blog.

Don't you have one yet? Then get involved! Everyone is on the internet.

Remember when your mother said, “You’re not everyone else!”? That was one of those moments when she disarmed you, right? (I think everyone has that memory).

But… I’m sorry to say that this time she’s partly wrong. First: you need to be costa rica whatsapp number database else and also be on the internet. Second, following my mother’s advice: you need to differentiate yourself in some way.

A business blog is a way to differentiate yourself. Part of an inbound marketing strategy , a blog gives your company the opportunity to get closer to its customers, among other benefits that we will show you below.

Ready to read?

Business blog: 3 reasons to invest in one
Now see three strong and decisive arguments for creating your business blog:

1. Because they are informal, they have topics that attract the attention of the target audience.


The company's website alone cannot attract the number of people it wants/needs to generate good leads and guide them through the journey to purchase.

Think about it, technical texts are not attractive, even though they serve to inform. But they inform about the characteristics of the product and, often, complicated terms that the reader does not even understand.

This role should be a creative article, with topics relevant to the user/client. The cool thing about a blog is that the articles don't have to be exactly about the products or services offered by the company. This can be done indirectly.

An example: a company that makes pots and pans and other kitchen utensils may have articles about recipes, what food to prepare in each pan, the importance of healthy eating, tips for cleaning aluminum and stainless steel utensils, etc.

This is the secret of a blog! That's why it attracts a larger audience than a website and offers excellent opportunities for generating leads. Not to mention that the content is all optimized to position the brand at the top of search engine pages.

2. A blog helps with brand positioning


Think about it: what’s the first thing a person does when they need to buy something, ask a question or look for information? They go to Google, right?

Forgive us, other search engines, but Google is a world reference and the first search engine that comes to mind. By the way, here’s a fun fact: did you know that in English the word “google” is used as a verb? That’s right, native English speakers often say: “She googled it”, like “she searched” or “she looked it up on Google”.

Well, getting back to the topic, whenever someone “googles”, that is, searches on Google for something related to the product or service that your business offers, they may reach your company because of a blog article.

That's right! The articles are fully optimized with SEO techniques so that when searching for certain keywords, the consumer finds what they are looking for.

And what will happen? The brands that are better positioned (because they have a blog!) will be there, parading on the first page of Google.