5 inbound marketing solutions for your business

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Before learning about some inbound marketing solutions that can transform your business, ask yourself: is your company able to attract customers with high purchasing potential? Do you believe that your marketing actions are reaching the ideal customers for your business?

If your answer to these questions is “no”, don’t worry, we’ll tell you what the solution is: Inbound Marketing strategies .

You may have heard or seen something about this strategy on the internet. But if you still don’t know what it’s all about or what you should do to apply it to your business, don’t worry. We’ve put together some valuable tips for you in this post.

5 essential inbound marketing tips for your company
1. Understand your persona’s buying journey
One of the most advantageous features of Inbound Marketing is being colombia whatsapp number database to identify which stage of the purchasing journey your persona is at.

It is this process that will give you a direction on the path to follow and what should be offered to the user at each stage of the journey.

The buying journey is divided into 4 stages, which are the points that the lead goes through until finally becoming a customer. Here are what they are:

Learning and discovery
In this first phase of the purchasing journey, the consumer is looking for something, but they still don't know exactly what they need.

This is when your company needs to position itself as a reference and spark their interest in learning more about your products or services.

Recognition of the need
Through your content, the user understands that they have a problem and need to solve it. Show, through educational and relevant content, that you can be the solution they are looking for.

Consideration of the solution
At this stage, the potential customer will consider the best option to resolve their situation. Be present at all other stages so that the consumer does not hesitate to choose your solutions.

Purchase decision
If you were present in all the previous steps and made it clear to the consumer what makes your products or services different, the chance of them choosing your offer will be much greater.

2. Create and maintain a blog
Many companies want to be found on the internet, right? After all, it is through searches carried out on search engines that users look for what they need.

Maintaining your online presence is essential to increasing the credibility of your business. Therefore, create a blog with relevant content that is optimized for SEO.

If you already have a website, integrate your blog into it and be easily found by search engines, such as Google.

Some forms of SEO optimization that can help your content rank in the results pages and still gain traffic to your page are: keyword research, friendly URLs, use of Link Building, titles that do not exceed 60 characters, meta description with up to 160 characters and a responsive website that performs well on any mobile device.

3. Provide rich content
In your content marketing strategy, it is very important to produce blog posts, one of the most accurate inbound marketing solutions.

However, choosing other formats to produce content is a very smart way to educate your target audience and generate engagement for your brand.

Creating and offering rich content such as e-books, webinars, infographics and free courses are excellent methods not only to nurture your personas, but also to generate more visibility for your brand, gain more leads, and consequently, increase sales.

4. Create a good landing page
Now, speaking about lead generation, have you ever thought about how you can do this efficiently?

We're here to tell you that you don't need a cake recipe for this. What you really need is a good landing page.

This is because landing pages, also known as conversion pages, have the purpose of collecting data such as name, email and telephone number to transform a visitor into a lead, which can also be called a potential customer.

It is possible to create landing pages with different objectives, such as sales or simply to offer rich material in which the user will need to provide some information to access the content.

For your landing page to be able to attract leads, it needs to be functional and attractive. Therefore, pay attention to these elements:

Make offer titles and descriptions simple and objective;

Have good color contrast to help with readability;

Images that illustrate the offer well;

Good CTAs (calls to action);

Social proof, such as customer testimonials, to attract audiences.