Marketing Professionals Day: the importance of creativity and innovation

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On May 8th, we celebrate Marketing Professionals Day, celebrating the work of those who create pieces, make plans, innovate and set the tone of a brand. In this article, in honor of professionals in the area, we will learn more about Marketing with the following topics.

What is Marketing?
Marketing or Advertising?
How important is the marketing professional?
5 Most Common Job Types for Marketing Professionals
Want to learn more about the world of these professionals? Then keep reading!

What is marketing?
Marketing is a set of strategies and actions that companies develop to promote their products or services and win customers. This includes market research, analysis of consumer behavior, creation and management of advertising campaigns, among other activities.

According to Philip Kotler – considered the “master of modern marketing” for being the first to introduce marketing as a field of academic study – in his work Marketing Management (2002):

“Marketing is an administrative and social process by which individuals and cameroon whatsapp number database obtain what they need and want through the creation, offering and exchange of value-added products among equals.”

As a practice, marketing has existed since ancient times – although without having this name – when merchants sought ways to attract customers. However, the modern concept of marketing developed in the 20th century, when companies began to conduct consumer analysis and mass communication strategies to promote and sell their products.

Since then, marketing has evolved and adapted to new technologies and consumer trends, including the emergence of the internet and social media. Today, it is a fundamental area for companies in all sectors, focused on understanding and meeting the needs and desires of customers, promoting brands and products, and driving business growth and success.

Marketing or Advertising: what's the difference?
It is very common to see the term marketing linked to advertising, so much so that in some places the words even sound like synonyms. However, they are two distinct areas, although related, as they work together to promote and sell products or services.

Marketing is a set of strategies and actions that companies develop to understand and meet the needs and desires of customers, promote brands and products, and drive business growth and success. This includes market research, analyzing consumer behavior, creating and managing advertising campaigns, among other activities.

On the other hand, advertising is one of the marketing strategies, which involves the creation and placement of paid advertisements on various media channels, such as television, radio, newspapers, magazines and the internet, with the aim of informing and persuading the target audience to purchase the product or service offered by the company.

David Ogilvy, the “father of advertising”, emphasizes:

“I don’t want you to say my ad was creative. I want you to find it so interesting that you buy the product.”

Thus, while marketing is a set of strategies, advertising is a part of this whole, and precisely the most famous, because it is the one that reaches the target audience. However, one cannot think that advertising works alone, since marketing is responsible for several processes to ensure that advertising is effective.

How important is the marketing professional?
Marketing professionals are responsible for developing strategies and actions to win customers and increase sales. They are the ones who seek new ways to connect with the public and generate results for companies.

To achieve this, innovation and creativity are essential. Marketers must always think outside the box, creating original campaigns that capture the public's attention. In addition, they must always be aware of new technologies and trends, incorporating them into their marketing strategies.

5 Most Common Job Types for Marketing Professionals
There are many different types of jobs that marketing professionals can do, and the list may vary depending on the company or industry they work in. However, here are five of the most common jobs performed by marketing professionals.

1. Digital marketing
Digital marketing is becoming increasingly important as it promotes businesses and their products or services online . To do this, professionals in the field use search engine optimization (SEO), social media marketing, digital media advertising, email marketing, and other strategies.

Image on a purple background with a bird on a cell phone, with the words "Digital Marketing"
Digital Marketing

2. Communication and advertising

Communication and advertising

Perhaps the most well-known activity of marketing professionals in the area of ​​communication and advertising is developing branding strategies and managing the brand image . To do this, they use various communication channels, such as social media, online advertising, TV, radio or the most relevant support to reach the public.

3. Market research

Market research

Marketers use market research as a fundamental tool for understanding consumer needs and wants , as well as market trends and opportunities. Market research involves collecting, analyzing, and interpreting data about the market, competitors, target audience, and consumer behavior.

4. Events and sponsorships

Events and sponsorships

Anyone who thinks that marketing professionals are limited to one agency is mistaken. Professionals in the field look for opportunities to promote their brands at events that are relevant to their target audience , whether by sponsoring or actively participating. This increases brand visibility, creates experiences and generates engagement with the public.