There is much talk about the need for these competencies, but not everyone is in a hurry to master them. It is quite a common situation at an interview that candidates confidently say that they know Google Analytics very well? But in reality, they only use the simplest functions. More than 50% of candidates cannot write a formula for calculating lifetime value and retention.
A marketer must be well-versed in what really works today and philippines cell phone number list have at least a minimal mathematical understanding of the processes. This is necessary in order not to miss an important technology and not to spend money on something that turns out to be unnecessary.
AI can also . We live in a world where advertising is becoming very fast. Often, you need to create content for today's event. What does creative development look like if a company cooperates with an agency? You need to call it, brief it, sometimes first hold a tender, then let the agency think, review ideas, give comments, and so on.
When you need to launch an advertising campaign on a clear topic within a day, this scheme will not have time to work. Only artificial intelligence can help. It will do what people cannot do - quickly receive information, process it and produce results in one day.
Back in 2016, the Japanese branch of the advertising agency McCann Erickson AI-CD as its creative director. Although its mind lives in a computer, it also has a physical body - according to the head of the department, "the presence of a creative director at meetings is very important."
The robot's tasks are quite realistic: to come up with interesting advertisements for television. To do this, it uses data on cases that