It’s Economically Sensible

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As for online promotion, paid ads rule the roost, be it Google search or social media ads. But paid ads are so ubiquitous and widespread that most people subconsciously ignore them. This is called “banner blindness”.

Infolinks, a digital advertising platform, deduced from a survey that only 14% of respondents could remember the previous ad they saw or identify the product being promoted. Paid ads may continue to struggle with this handicap.

Influencer Marketing, on the other hand directly addresses a very India telemarketing data willing audience. It is also being likened to arbitrage because there is a large supply of influencers but not all are currently being utilized.

This means the cost of buying an influencer promotion is below its real value, because of the supply-demand imbalance in the market.

It not only beats paid search when it comes to being economically sensible but is also more cost-effective than organic search and email marketing.

Tomason Research has found that for every $1 spent on Influencer, a business was able to earn $6.50. In fact, 13% of businesses earned $20 or more. This cost advantage is in addition to acquiring more targeted customers, whose conversion rate is likely to be much higher.

If you are a small brand you anyway need a small influencer who would not be very expensive. If you are a large and renowned brand, then the influencer would stand to gain with the association and would promote your brand with greater zeal.