Difficulties for researchers selling

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spect that such a need would arise). Testing mobile applications, website prototypes, building personas and Customer Journey Maps (CJM), the emergence of eye trackers, glasses with built-in video cameras and other interesting things

projects to large companies, related to the requirement to participate in tenders, which are held by the purchasing departments on the client side. But participation in the tender itself is not a problem as such, the croatia cell phone number list difficulty is the main criterion for choosing a research company - the lowest cost. This is just a quest for many of us: how to ensure good quality research (attracting highly qualified moderators, analysts, field managers to projects, providing adequate payment for participation and recruitment, conducting groups in well-equipped focus studios convenient for clients) to ensure the lowest price... By the way, for Russian research companies this pain is very familiar.

The ever-increasing, quite naturally, role of the Kazakh language, the increase in the number of Kazakh-thinking and Kazakh-speaking target audience (especially in certain regions of Kazakhstan: Southern and Western Kazakhstan) created a need to conduct high-quality research in the Kazakh language, the emergence and training of bilingual moderators (Kazakh/Russian and preferably English for reports, i.e. polylingualsJ).

Another interesting point. The acceleration of the pace of life in recent years also affects the research industry. If earlier, in the early 2000s, we processed the information received, wrote reports within 10-12 working days, now these terms are rapidly decreasing: conduct a debrief on the day of the focus groups by phone from memory (summing up in your head the results of the 14 focus groups), write a full analytical report in 3 days, etc. Everyone is running and we are running tooJ
This was a brief excursion into the past. In the following articles we will talk about the current state of affairs in the qualitative research market in Kazakhstan and the prospects for the future.