What barriers and limitations are there in the market?
Posted: Tue Apr 22, 2025 6:04 am
From my point of view, research companies in Kazakhstan have not paid enough attention to this type of research until now, and in vain. Now is the time to actively use them to help our beloved clients from a variety of business areas, such as e-commerce, as well as any other area (almost everyone has websites and various mobile applications).
In general, customer experience studies are quite diverse. These include CJM (Customer Journey Mapping), Diary studies, Benchmarking, the Jobs To Be Done approach, Persona creation, Card Sorting and other types of studies. And of course, Usability testing (moderated and unmoderated, face-to-face and remote).
So, usability testing is a method of assessing the ease of bosnia and herzegovina cell phone number list use of a website or mobile application. As Steve Krug, author of the popular book “Don’t Make Me Think: Web Usability and Common Sense,” said: “If something is usable, whether it’s a website, a remote control, or a revolving door, it means that a person of average (or even below average) ability and experience can figure out how to use it to perform some task without experiencing any difficulty.”
The main objectives of usability tests are:
Evaluation of the effectiveness, usefulness and understandability of the product from the point of view of the target audience
Gathering ideas for product improvement/development
Identification of negative emotions and difficulties that arise when solving problems using the product.
When might you need usability testing:
online sales of your product are not high enough, are falling, or are not growing as you would like
your users leave negative reviews about your mobile app in the App Store and GooglePlay
your users visit your website or download your mobile app, but do not make purchases there, and instead go to your competitors
Users often write to support or call the call center with many questions about the service.
Usability tests involve representatives of the product's target audience who perform tasks specially selected by researchers. The goal of usability research is to find the majority of serious problems that users encounter when performing various tasks when working with your interface.
In general, customer experience studies are quite diverse. These include CJM (Customer Journey Mapping), Diary studies, Benchmarking, the Jobs To Be Done approach, Persona creation, Card Sorting and other types of studies. And of course, Usability testing (moderated and unmoderated, face-to-face and remote).
So, usability testing is a method of assessing the ease of bosnia and herzegovina cell phone number list use of a website or mobile application. As Steve Krug, author of the popular book “Don’t Make Me Think: Web Usability and Common Sense,” said: “If something is usable, whether it’s a website, a remote control, or a revolving door, it means that a person of average (or even below average) ability and experience can figure out how to use it to perform some task without experiencing any difficulty.”
The main objectives of usability tests are:
Evaluation of the effectiveness, usefulness and understandability of the product from the point of view of the target audience
Gathering ideas for product improvement/development
Identification of negative emotions and difficulties that arise when solving problems using the product.
When might you need usability testing:
online sales of your product are not high enough, are falling, or are not growing as you would like
your users leave negative reviews about your mobile app in the App Store and GooglePlay
your users visit your website or download your mobile app, but do not make purchases there, and instead go to your competitors
Users often write to support or call the call center with many questions about the service.
Usability tests involve representatives of the product's target audience who perform tasks specially selected by researchers. The goal of usability research is to find the majority of serious problems that users encounter when performing various tasks when working with your interface.