What is a growth hacker? Definition & examples

[shukla7789]

In 2014, the term “ growth hacker ” became more widespread and aroused a lot of curiosity among marketers. Many startups were looking for this rare gem. Who exactly is it? This is what you will discover by reading this article: from a brief history to the aspirations of this movement, to ending with some examples of “ growth hack ” techniques applicable to your business and your inbound marketing strategy .

What is a Growth Hacker?

Above all, it's a mindset! A growth hacker is focused on growth while minimizing their company's marketing expenses . They nepal mobile database these varied skills to maximize a company's growth using minimal resources. Startups such as Facebook, Twitter, and WhatsApp have all had their growth hackers .

Growth hacking is a new marketing technique that combines psychology, copywriting, digital marketing, data analysis, front-end development, back-end development and anthropology.

Search trends for the keyword "GrowthHack"Search trends for the keyword "GrowthHack" on Google Trends
Above, these statistics show the evolution of search queries for the term “ growth-hacking ” (figures from Google Trends).

A bit of history
In 1996, when the internet was still in its infancy, the first attempt at growth hacking was made at Hotmail. Following a fundraising round, the company wondered how to profitably invest their money in an advertising campaign . This is when the first “Growth Hacker,” Tim Draper, appeared. After analyzing social data, he noticed that more than 80% of new subscribers had heard about the service from a friend. Tim decided to include the following sentence in email signatures :

“ PS: I love You, Get your Free Email at Hotmail ”

This was the first successful attempt at a growth hack! Following the implementation of this phrase, Hotmail saw growth of over 3,000 users per day. After six months, the company had 1 million users.