Choosing the Right Influencer in Influencer Marketing

[shukla7789]

Choosing an influencer can't be left to chance. For your marketing plan to work as expected and for you to see a positive return on investment, it's essential to find someone who establishes a true connection and credibility with your audience .

The latest studies reveal that today's major influencers have lost some of their credibility with their followers. In fact, they report that 61% of followers of major influencers don't heed the recommendations they receive.

In this sense, the question has begun to arise as to northeast mobile number database a brand should necessarily turn to major influencers or, on the contrary, whether it is better to invest in influencers with a more low-profile but more credible profile, due to the closeness they still maintain with their audience.

Keep in mind that, for this influencer marketing strategy to work, the content offered through the influencer must always be valuable . That is, original, high-quality content that aligns with the community 's interests and addresses their concerns.



Types of influencers:
Celebrities: They have a large reach due to their large following, but their engagement and credibility are much lower than those of bloggers. This is particularly due to the fact that they don't generate as much daily interaction with their community on social media.

YouTubers and Bloggers: They're somewhere in the middle of the spectrum and arguably have the perfect balance between reach and credibility . They can receive monetary compensation, depending on the brand's budget.

Micro-influencers: These have become the most sought-after by brands, as despite having between 5,000 and 10,000 followers, they enjoy very high credibility. This is because they are the most connected to their followers, who also identify with these micro-influencers.