Step Two: Establish a Clear Message

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Converting prospects into customers can take time. That's why it's important to create an emotional connection with them, allowing them to educate themselves and learn about your product or service. They need to feel like you're giving them something and helping them grow, for free.

By sharing advice, knowledge, and best practices on the topic, while being neither too salesy nor too lacking in content, you will provide them with value and gradually make them want to make a purchase.

Step 3: Create a call to action.
Every time you publish content, you'll want to iran mobile database an invitation—a call to action that takes you to a higher stage of the sales funnel. This could be a CTA at the end of a blog post, a CTA in your emails or a URL link, a smart lead flow that changes as the prospect moves from one stage to another, etc.

Step Four: Build an Efficient Workflow
Lead Nurturing: Effective Workflow

Sources: HubSpot

Whether it's for a first contact or not, you can initiate a relationship at any time by launching a workflow. Several scenarios are available to you. Here are a few ideas:

When a contact is added to a list that you have previously built: downloading a form, viewing a specific page, clicking on a CTA in one of your emails, etc.
There are a multitude of possibilities between using a single rule or using the combination of multiple rules to trigger the workflow,

Implementing or disabling contact property values. By adding a new property value to a contact, you can now categorize that contact and move them from one communication to another, offering them content tailored to their search and level of interest in your brand.

Updating the contact lifecycle will allow you to continue to educate that contact while knowing where they are in the lifecycle. Have they moved from lead to MQL or from MQL to SQL? The communication will be very different from one stage to another, but by setting up a workflow, you can determine which criteria can trigger a contact to move from one stage to another.

Send a welcome email to your new subscribers,

When a contact is highly engaged with your site, content, etc. you can add them to an active list and use that list as a workflow trigger and send them emails to encourage them to share your content,

Trigger a workflow whenever a lead returns to your pricing page multiple times so your sales reps receive a notification and can contact them again.
Of course, this list isn't exhaustive. But you should know one thing: as these workflow ideas demonstrate, not all contacts are nurtured the same way. The most fun part will be mapping out all the possibilities. Don't lose hope. It will take time before you have a super-efficient workflow. Optimization is the key to marketing!