Interested visitors show their interest

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The next step in the AIDA funnel is generating interest, or rather, this is where the potential customer has the opportunity to demonstrate their interest. At this point, potential customers are actively seeking specific information about the topic.

Find solutions, position offers and stay on the ball

At this stage, there are two or three options for staying in touch with potential customers. Essentially, attention has been gained, and the potential customer is interested. Now, genuinely interested people begin further research.

At this point, with the right keywords and key phrases, you can reach customers again through belgium phone number data/ search engine advertising. Where appropriate, the positioning of the offer, for example, on Amazon, should also be taken into account, as searches for specific products today usually start directly on Amazon rather than on a search engine. Products can also be placed directly as ads in Google AdWords.




But the most important point is search engine marketing, which provides potential customers with the information they are specifically looking for or need. Here, the search query is less about a specific brand and more about answers to questions and solving problems.

Moderate remarketing now also offers the opportunity to support the customer over a certain period of time and offer additional content. Ultimately, it's about supporting the interested potential customer, not just selling them something at will.

Figures, data, facts

Prospects who are further followed along this path typically convert at a lower rate. When assessing the conversion rate, you should therefore introduce new criteria that apply only to new customers acquired this way. This will provide more reliable figures over time and thus allow you to assess the success of a campaign. It's important that prospects convert at this point, but also at other points further down the AIDA funnel. More on this in a moment when it comes to returning customers.