Clickbait in headlines – is it a good way to increase website traffic?

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Clickbait in article titles is a great way to attract a large number of readers. But is it worth using this method on a blog?

This will not be another article in the series “RELIABLE METHOD TO BE SUCCESSFUL IN MARKETING” or “DO THIS AND YOU WILL BE GOD”. If that were the case, the title of this content could undoubtedly be called clickbait.

Clickbait in Headlines – Table of Contents:
Clickbait – what is it and when can we talk about it?
Clickbait – Usage Examples and Post Titles
Is it worth using clickbait?
How to write post titles to generate attention?
The appeal of a catchy but not truthful headline can generate a lot of traffic . However, it has one major drawback – it irrevocably destroys the trust of the attracted audience . Is it worth the risk for a quick but temporary increase in temporary visits?

Clickbait – what is it and when can we talk about it?
The global ubiquity of the Internet means that information is available to anyone with access to the Internet at any time. With the transfer of knowledge to the Internet, it has become a kind of guidebook, a place to bolivia whatsapp number database horizons, a virtual library. People have learned to search for information using simple, intuitive phrases typed into a search engine. Content that is too long becomes unattractive to a user looking for quick information. Companies, authors and advertisers take advantage of this fact and intentionally confuse the recipient with “click bait”.

Clickbait is nothing more than post titles that induce curiosity and mislead the recipient . People create them to entice the reader to follow the provided link and generate traffic to the linked website. Catchy but false titles are used everywhere – on blogs, on websites, in video titles. They have become a common tool to quickly increase the number of visitors .

Clickbait – Usage Examples and Post Titles
Researchers at the Oxford English Dictionary define clickbait as content designed to grab the viewer's attention . This is certainly a very general and imprecise definition that does not fully explain clickbait. The full meaning of the expression in English has a slightly more pejorative character. It refers to the marketing phenomenon of the “curiosity gap” .

The curiosity gap is about provoking an audience to expand their knowledge after reading an interesting topic . However, in the case of clickbait articles, this need is not met. A disappointed viewer, who realizes that they will not receive the desired information, reacts with disappointment. As a result, irritation and decreased interest occur.

Clickbait in headlines is a good way to increase website traffic-min
Examples of “bait” titles might include the following article titles:
The secret of Lewandowski's success. Famous football player revealed the secret
Tragedy and disbelief. It can happen to anyone
People are starting to die in large numbers. How can we prevent death?
A text editor intentionally introduces shocking phrases to arouse user interest . Hyperbolizing the seriousness of the situation with exaggerated phrases is used to increase the number of views, increase advertising revenue, and gain online publicity.

Is it worth using clickbait?
The immediate effects of using false headlines are lost in the mist of the many downsides that come with this type of viewer “baiting.” Using clickbait ignores the basic principle of relationship marketing—building a connection with your audience by providing them with what they need in the moment. It also runs counter to the proven processes found in advertising.

The psychological conditioning of recipients has been presented, among others, in the AIDA model, which assumes four consecutive stages of the recipient's response. Clickbait really grabs attention, arouses interest and may even evoke desire, but at the action stage, the recipient is faced with an insurmountable obstacle. It is false information that does not fit the context of the title or the lack of promised information that effectively disappoints the visitor .