What should I consider in a digital marketing plan?
Posted: Mon Apr 21, 2025 5:36 am
A marketing plan involves four important variables : product , distribution , price , and communication . The tools these variables use are integrated and coordinated to achieve the company's objectives.
Planning and executing a strategy is at the heart of any marketing plan . Identifying the ideal customer or buyer persona is established as one of the most important tasks, as not knowing who to target is a huge flaw in any company's marketing strategy.
What are the steps to creating a digital marketing plan?
As a first step, we should always identify what we want to do and then delve into how to do it . Once this is done, the following aspects should be evaluated:
Diagnosis : Analysis of the malaysia mobile database situation . Where are we currently? Why are we here? What are the current trends and market needs?
Forecast : Analysis of the future situation . If we manage this marketing plan, where will we be in the future? What hypotheses can be formulated for the company's future?
Objectives : These are the specific results you want to achieve within a given time period, based on where you really want to be in the future? What profitability, profit, or sales volume do you expect to achieve?
Strategy : The series of actions taken to achieve defined objectives, considering the best path to achieving them and the critical factors for success.
Operational : Execution of actions and tasks . What specific actions should be taken? By whom? When?
Control : Monitoring , analysis and survey , what measures should be taken to detect whether the plan is developing as planned?
Planning and executing a strategy is at the heart of any marketing plan . Identifying the ideal customer or buyer persona is established as one of the most important tasks, as not knowing who to target is a huge flaw in any company's marketing strategy.
What are the steps to creating a digital marketing plan?
As a first step, we should always identify what we want to do and then delve into how to do it . Once this is done, the following aspects should be evaluated:
Diagnosis : Analysis of the malaysia mobile database situation . Where are we currently? Why are we here? What are the current trends and market needs?
Forecast : Analysis of the future situation . If we manage this marketing plan, where will we be in the future? What hypotheses can be formulated for the company's future?
Objectives : These are the specific results you want to achieve within a given time period, based on where you really want to be in the future? What profitability, profit, or sales volume do you expect to achieve?
Strategy : The series of actions taken to achieve defined objectives, considering the best path to achieving them and the critical factors for success.
Operational : Execution of actions and tasks . What specific actions should be taken? By whom? When?
Control : Monitoring , analysis and survey , what measures should be taken to detect whether the plan is developing as planned?