Because you wouldn't want to miss out on important insights that would help improve your social media marketing strategy on Facebook. Or would you rather just post randomly and not analyze your successes?
Exactly! I also prefer the former. That's why this article will show you how to extract relevant insights from Facebook Page Insights, what works for your target audience and what doesn't. So read on!
Getting started
Facebook Page Insights can be viewed by anyone who has the role of administrator of the respective Page. Facebook Page Insights can be viewed both in the actual Facebook Page environment and in Business Manager.
The insights can be accessed on your Facebook business page. Click "Insights" in the header to access them.
Quick tip: The tabs occasionally change order. Therefore, the "Insights" button may also be located under "More."Where to find Facebook Page Insights
Source: Screenshot from Facebook Page Insights
Once opened, you will first be taken to the page overview. Here you will be given [url=https://dbtodata.com/kazakhstan-number-data/]kazakhstan phone number data[/url/] the opportunity to switch between the time periods
today,
yesterday,
the last 7 days
and the last 28 days
The insights are constantly updated, so the data will be lost after 28 days. So, check back often to stay up to date.
Even better would be to export the data at regular intervals and document it in an overview to identify long-term changes in the statistics. A good option for this would be the paid version of Supermetrics, which can then be imported into Google Data Studio.
If you use social media tools like Hootsuite to help you manage your channels, this isn't necessary. These tools often have their own analytics sections where you can view statistics like likes, posts, and engagement yourself.
Facebook Page Insights Overview
Source: Screenshot from Facebook Page Insights
The overview gives you a quick overview of general metrics like page activity, reach, and posts, which you can further specify in the right-hand tab. Depending on which tabs are enabled for your page (such as the shop), the individual KPIs may vary. In this example, orders are also displayed.