SEM-Invest: What is it worth to you?

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If you accept high click prices for highly competitive keywords but only set a low daily budget, your ads will receive only a few clicks.

In practice, it often looks like this:

Ads already exhaust their budget in the morning or early afternoon. After that point, no morocco phone number data more ads appear, and you may miss out on lucrative searches from potential buyers.

In such cases, it's easy to assume that the advertising measures were ineffective. But this is often too short-sighted given the scenario described.

A comparison:

You certainly wouldn't expect an artist to create a finished, attractive painting if you simply provided them with a canvas (with all due respect for art). The basics—ease, paints, and brushes—are essential.

Painter with painting
A keyword analysis provides information about the expected CPCs. Based on this and considering the expected conversions or revenue, a budget recommendation can be derived.

Don't forget: An SEA landing page is relevant for SEA, check out this article.

But your organic rankings in Google and other search engines don't just happen by chance. Let's take a look at the cost factors that can arise in search engine optimization.