Inbound Marketing VS. Outbound marketing

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Inbound marketing and outbound marketing are two fundamentally different approaches to customer acquisition and retention.

Infographic Inbound Marketing vs Outbound Marketing
You can download the infographic here: Inbound_Marketing.pdf
Inbound marketing focuses on attracting potential customers with valuable content. vietnam phone number data Content that addresses the needs and interests of the target audience—and is as specific as possible—is considered valuable.

The goals and steps:

arouse the interest of potential customers
to introduce yourself to her
Building trust
to encourage them to interact
build a long-term customer relationship
This works when customers come to the website or landing page on their own initiative – for example, when searching for relevant content online. There, they should find an easy way to contact the company – for example, by subscribing to a newsletter or asking questions via a chatbot. Social media channels are also part of the strategy. They make it even easier to attract customers – for example, with relevant hashtags – and build a long-term customer relationship.

Outbound marketing, on the other hand, focuses on reaching potential customers through advertising, direct marketing, cold calling, and other marketing tactics. The focus is more on reaching many people at once and convincing them to purchase a product or service. The opportunities offered by digitalization and more precise targeting are less utilized. As a result, customer relationship management suffers. This makes outbound marketing less effective.

The US-based Invesp Consulting Inc. has evaluated various global studies and concluded: Inbound marketing is many times more effective. It generates ten times more leads, and each lead generated is 61% less expensive than an outbound lead. Another interesting finding, especially for B2B inbound marketing: 80 percent of corporate decision-makers prefer to receive information about other companies through articles rather than advertisements.

As you can see, inbound marketing is a more sustainable and effective method for attracting and retaining potential customers. Many B2C companies have been using it for a long time and are enjoying great success. B2B inbound marketing, on the other hand, still has some catching up to do: According to Statista figures (as of November 2022), only 14 percent of medium-sized companies offer online sales at all. And for only 12 percent of these, online sales account for more than 90 percent of total sales. In other words, medium-sized and B2B companies are still largely untapped by the enormous potential for increased sales.