Who is TikTok advertising suitable for?

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The platform now also offers good advertising opportunities, which are particularly interesting for marketers of B2C companies with a young target audience. B2B companies can also take advantage of the platform, although they may find it significantly more difficult to find and reach the appropriate target audiences there. The size of the companies that use TikTok marketing is secondary. Startups, freelancers , medium-sized companies, and large corporations can all reach a diverse target audience through the app and even tap into new ones. TikTok ads can thus achieve marketing goals such as increasing sales, publicizing a service, expanding the senegal phone number data network, and building community loyalty to the brand.

TikTok Ads are particularly well-suited for companies that

have a young target group
who want to market products and services
who want to recruit skilled workers
whose products are suitable for short video content
who come from the fashion, beauty, food, travel, fitness and electronics sectors
TikTok Marketing - User Group
Source: Statista Premium
The benefits of marketing on TikTok
Not as many companies are currently taking advantage of the advertising opportunities on TikTok as on Facebook or Instagram, for example. This also means that competition is currently limited. Furthermore, the high user retention rate, the young, dynamic target audience, and the numerous TikTok formats offer great advantages for all advertisers. And as the platform grows daily, new users are constantly being added who can see the advertising videos. As followers share the videos, there's a chance they'll go viral and reach millions of users.