How much does a micro influencer earn?

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Statista published a global survey of influencers with at least 1,000 followers: Around 57 percent earn the equivalent of up to $100 per post. About a quarter receive between $100 and $500 per post. Less than one percent of the influencers surveyed earn more than $5,000 per post.

Also interesting: The US agency Influencer Marketing Hub has released current (2024) figures that show that micro influencers, who are paid per post or video, earn differently depending on the platform.


Micro and nano influencers offer companies a relatively inexpensive advertising mexico phone number data option. Pay per mail isn't the only way to pay them. A micro influencer's earnings depend on various factors. In addition to the KPIs mentioned, these include:

Type of posting (reel, video, etc.)
Exclusive rights
Size of the company or awareness of the brand the influencer is supposed to promote
Special feature of the niche
It also depends on the negotiating skills of both companies and micro influencers.

Where can micro influencers be found?
There are now numerous agencies that specialize in influencer marketing – and also focus on micro influencers. They'll take this work off your hands, but of course, they also want to be paid accordingly. If you're looking for the right micro influencer yourself, you have several options for finding the right micro influencer:

Search directly on social media platforms for relevant hashtags and keywords
Search on specialized websites such as notjustanalytics.com or likeometer.co
Finding influencers is now possible in some social media management tools (for example Sprout) using an integrated search function.