How to Use Google Analytics to Measure Your Social Media Success in Four Steps

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Step 1: Set SMART goals
A relevant and well-defined objective can make the difference between a successful social media campaign and one doomed to failure.

Setting meaningful goals is important for success. By accurately identifying your business's needs, you can create a detailed plan to meet them.

How to set goals? Use the SMART method
SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. Here's a summary of each term as it relates to your goal:

• Specific . Vague goals aren't effective. That's why so many people fail to keep colombia phone number data resolutions like "go to the gym." On the other hand, you'll be more likely to achieve a goal like "I want to lose 30 pounds."
• My sustainable . How do you know when you have reached your goal? When you achieve a conversion rate of X% on social media? When you reach a traffic of XXXX people per month?
• Acceptable . Ambition is great, but if your goal is to earn €1 million in conversions in the first week of your tracking, you're going to be disappointed. Is your goal realistic? Can you achieve it right now while respecting the obligations and specificities of your business?
• Realistic . Your goal should be important to your business right now. Is your goal relevant? What would happen if you didn't achieve it? How would it impact your business?
• Time-bound . If your goal has a time constraint, you'll be even more motivated to achieve it. Do you want to generate XX% more leads via social media by Q4? Do you want to increase your revenue by XX% in one year? This type of time imperative can be a great source of motivation for your business.
Let's compare these SMART goals with less relevant goals.

Bad goal : We want more Instagram followers. SMART goal : We will attract 100 new Instagram followers per week by Q4.

Bad goal : We want to increase sales through social media. SMART goal : We will increase our Twitter conversion rate by 0.9% by the end of the year.


Bad goal : We want to increase traffic. SMART goal : We will double our YouTube audience size in two years.


Do you see the difference between these goals? Bad goals are vague. They don't have a defined framework or metrics to show when they've been achieved.

SMART goals are effective because they clearly outline the actions to be taken and the timeframe within which they are to be achieved. They allow your company to design the systems needed to achieve them.