How does the chatbot work?

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As we have seen so far, the chatbot has a pre-structured operation , whose commands, when activated by users, generate an instant response from the software. To understand better, check out the three main elements of the tool, namely, the channel, the content and the software .

Channel: the platform where the chatbot is available to interact with the user. An example is the chatbot on WhatsApp , widely used in marketing strategies in Brazil.
Content: the set of resources used during the conversation, such as text, emojis, media files, and the predefined responses kazakhstan mobile database the chatbot will use during the conversation.
Software: element that dictates the rules of the conversation, that is, the set of instructions that the chatbot follows to interact with the user.
Understand its usability in companies
Businesses can benefit from chatbots to improve operational efficiency and save costs , whether in marketing, sales or customer service.

Software also allows companies to handle many customer queries and problems in a scalable , personalized and proactive way . This contributes to the rapid resolution of the needs of users who already deal with bureaucracy on a daily basis.


For example, banking chatbots save an average of four minutes less in waiting time per query compared to traditional call centers. Such features optimize the services provided by companies, such as offering benefits to customers and providing a better user experience.

In addition to customer service, we cannot forget the ease of online purchases via credit card. With WhatsApp and other chatbots that include payment assistance, customers can buy and pay in an integrated way through the chatbot . More than that, the tool also allows companies to access data on customer consumption habits and preferences.