How to Communicate with Your Customers During Black Friday

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One of the most anticipated dates for Brazilian e-commerces is coming! Black Friday, which this year takes place on November 24, promises to be a positive period for commerce. After a challenging year in 2022, when online sales decreased by 23%, totaling R$6.15 billion, companies had to rethink their communication with their customers, opting for an even more effective way.

In this article, we will explore the main channels to apply your communication strategy, such as email, SMS and WhatsApp. Throughout the article, we will also discover how to communicate and how to stand out from the competition, amidst the intense competition in the e-commerce market. Check it out!

Do you have a business and are you taiwan mobile database to participate in Black Friday? Learn how to communicate
Black Friday is one of the most important dates for businesses, especially for e-commerce services. If you own a business, for example, planning a communication strategy is the first step to success. Here are some tips on how to communicate during Black Friday 2023 .

1. Personalized and non-violent communication
It’s essential that customers feel comfortable with the way your company communicates during this time of year. Personalized communication for each type of consumer can not only attract more people, but also build a strong and lasting relationship with them .

Nonviolent Communication (NVC) in marketing is an approach that seeks to establish authentic connections and avoid manipulative tactics. The strategy is explained in the book Nonviolent Communication: Techniques for Improving Personal and Professional Relationships , written by Marshall B. Rosenberg.

In the book, Rosenberg explores how NVC can be applied in a variety of situations, including marketing, to promote more empathetic, honest, and effective communication. By incorporating NVC principles into marketing strategies , companies respect the needs and values ​​of their target audience.

2. Offer discounts without sending too many messages
In this competitive landscape, balance is key. So offer discounts and savings opportunities, but avoid overwhelming customers with a barrage of messages . Remember that Black Friday is an opportunity not only to increase sales, but to strengthen customer loyalty.

This means providing clear information about your promotions, responding to customer questions quickly, and offering quality support throughout the entire purchasing process.