In commerce, it is often used in restaurants

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As it is associated with the sensation of opening the appetite and awakening hunger.

The use of color is also common to draw the customer's attention and invite them to take action, such as in promotions and stock clearances, conveying the idea of ​​urgency.

Brands commonly associated with this color are McDonalds, Coca-Cola and KFC, for example.

Blue

Blue is a cool tone, often associated with security, credibility, trust, cleanliness, balance and harmony.

The color conveys seriousness, lightness and thailand mobile database and, therefore, is widely used in corporate environments, reinforcing characteristics such as power and security.

Blue is widely used in health brands, as well as technology companies and those associated with water. Some examples include Facebook, Oral-B and Ford.

Yellow

Yellow is a happy and welcoming tone, related to optimism, which provides impulses such as enthusiasm, joy and excitement, helping to stimulate the intellect and also concentration.

The color is often associated with workplaces that require concentration and creativity, such as advertising agencies. At the same time, it is also used by brands that want to stimulate creativity, such as Post-it and Nikon.

In a graphic warning sign, it is common to use the color yellow as a way to draw attention to something. It can also be used to signal dangerous situations or situations where greater care is needed, such as wet floors or the risk of shock.

green

Green has the tone of leaves, trees and nature. In color psychology, it is associated with balance, harmony, health, perseverance and hope.

The color is often present in brands related to freshness and prosperity, which is why green was chosen for Starbucks, for example.

It is also often used in companies linked to money and the economy, as it conveys security and wealth, and gives a feeling of tranquility, as well as companies related to sustainability, nature and health.

Orange

Orange is a color very similar to red, but it is less stimulating. The tone is associated with creativity, vibrancy and excitement, and brings out feelings of self-confidence and freedom. In marketing, it is commonly used to express modernity, determination and energy.

It's a fun color that awakens a sense of urgency and suggests that not buying could result in a missed opportunity.

Examples of brands that use the tone in their logo are: Harley Davidson, Mastercard, JBL and Fanta.

Black

Black is an eclectic and neutral color, so it goes well with all others. It is associated with a sense of mystery, elegance, strength and formality.

In brands, it is often associated with luxury, but also with neutrality, authority and success. Examples of famous logos with the color black include Adidas, Channel and Apple.

It can be used in signs, symbols or as a background theme, associated with the idea of ​​modernity, innovation and sophistication. It is a color that will always be used in marketing in graphic arts.

White

White is a neutral color, but essential in the color palette and strategies, as the tone conveys tranquility and organization, and is a wild card for balancing color combinations, associated with lightness, purity and peace.