How does neuromarketing work?

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Tools and techniques

Functional magnetic resonance imaging (fMRI): This technique measures brain activity by detecting changes in blood flow. When an area of ​​the brain is more active, it receives more blood, allowing researchers to identify which parts of the brain are involved in different thought and emotion processes.

Electroencephalography (EEG): This technique measures electrical activity in the brain. It is useful for understanding how the brain reacts to stimuli in real time, although it does not provide as detailed an image as fMRI.

Eye tracking: This technology tracks eye vietnam mobile database to see where consumers are focusing their attention in ads, websites or products.

Galvanic Skin Response (GSR): measures the skin's response to emotional stimuli, indicating the consumer's level of emotional arousal.

What are the objectives of neuromarketing?
Understanding consumer behavior: The main objective of neuromarketing is to understand how consumers make decisions and what motivates them to choose one product or brand over others.

Optimize marketing campaigns: By gaining insights into which stimuli are most effective, companies can create more impactful and persuasive marketing campaigns.

Improving the consumer experience: Neuromarketing helps identify which aspects of a product or service are most attractive to consumers, allowing for improvements in design and offering.