Is this channel for me?
If something is for everyone, then it is for no one. Not every digital medium will be suitable for your business. Think about it and research where your target group is. Tools such as Google Ads , Meta Ads, SEO or e-mail marketing can bring great results, but it is crucial to invest in those that give the greatest chance of conversion. Remember what the characteristics of each tool are. SEO is like a marathon, but it will bring benefits for a longer period of time. If you care about, for example, a seasonal increase in sales, focus on campaigns on advertising platforms. Of course, the ideal is to combine these two strategies and of course you do not have to know everything. mom database Taking care of the budget and financial liquidity also means using the services of professionals in a given field.
Optimization and automation – these may be terms that mean nothing to you. But they are crucial for financial liquidity. If you have already invested in advertising activities, do not abandon them. Monitor which campaigns bring the best results and which require optimization or even deactivation. Allocate funds, do not burn them on ineffective activities. Thanks to analytical tools (also free ones), you will be able to react quickly.