Landing Page: What it is, how to create it and why it is important

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Landing pages are website pages whose elements have the main focus of converting visitors into leads and leads into customers.

In other words, it is a page created with a specific purpose such as generating leads, selling a product or service, or educating the public about a brand or product.

Also known as sales pages, capture pages and landing pages.


These are simpler pages than a website's home page, for example, as their sole purpose is to guide the visitor to the objective of a specific marketing campaign.

landing page
Create Landing Page
Why is it important to have a landing page?
Landing pages are important because they can help a company achieve its marketing goals.

By the way, if you are an Infoproducer , know that 99 acres database having a sales page will help you with conversion.

Furthermore, even if your product is excellent, many affiliates will not affiliate with products that do not have a sales page.

If you are not a student, one of the points that every professional affiliate evaluates is the sales page.

So, don't lose sales by not having a high-conversion landing page .

To ensure the security of your website, it is important to install an SSL certificate. To learn more about how to do this, read our article on SSL Certificate

Types of Landing Pages
There are several types of landing pages , each with a different purpose.

I'll share some of the most common types of landing pages:

Capture Landing Page
This type of page is excellent for those who want to prospect clients.

Because they are used to collect contact information from visitors, such as name, email, address, phone number, etc.

We generally offer valuable and free content, which we call digital bait, which can be an e-book, a template, registration for a webinar, a mini course….

And anyone interested in receiving such content leaves their details.

On the other hand, the company with this data can build a relationship with customers and potential customers through Email marketing , for example.

Therefore, use these pages to capture leads, create contact lists for email marketing, periodic newsletters, prospecting and inbound sales.

The layout of this type of page is simple and is structured with the following elements:

Title
Offer Description
Image
And form for data capture
See an example of a capture page

free pinterest landing page templates
Capture Page –Free Pinterest Templates
Thank You Pages
In this case, the thank you page is used so that as soon as the user fills out the form or makes a purchase.

On this page, in addition to thanking people, you can suggest additional products and services, make an offer, ask for a testimonial, ask to follow you on social media or send a link to your blog.

Ultimately, it all depends on your marketing strategy.

Content Download Page (Landing Page Click Through)
If you want to offer downloadable content, such as reports, spreadsheets, guides, this page allows visitors to download the content.

In this case the page will have:

Title
Offer Description
Image
And a download button
When you click the button, the content is downloaded automatically.

Contest or giveaway page
These landing pages are used for special promotions, contests or sweepstakes.

Visitors share their details to enter the draw and have the chance to win prizes.

Testimonial or case study page
A testimonial landing page aims to demonstrate the benefits of your product or service.

In the case of a case study page, it shows examples of satisfied customers or the results that the person or company achieved with your product or service.

Both pages help build trust with visitors.

Social media link pages
These pages are created to help visitors access your content simply and easily.

They are widely used in the Instagram Bio link, the Pinterest profile link, as well as in other social networks that only allow a single link.

instagram bio links page
Links pagefrom Fass Consultoria's Instagram Bio
This way, you place your main links on this page and when the user clicks, they will be directed to the links page and will choose which page they want to access.

The most used links on these pages are:

Website or blog link
WhatsApp
Social media
Event Landing Page
The objective of this page is to promote your event and all the information about it, as well as sell tickets.

In fact, it is also used for free events where, in addition to the event information, there is a form for visitors to sign up to receive content and notifications related to the event.