List of 23 Best Ecommerce Optimization Practices to Increase Conversion Rates
Posted: Tue Mar 18, 2025 8:56 am
Now that we've covered some of the basics of e-commerce optimization, let's turn our attention to what it looks like in a real-world marketing strategy. What can you do to optimize conversion rates and increase your sales?
1. Use good cart abandonment software
Video for E-commerce Website optimization often comes down to tracking data and implementing automation. These two facets combine to help you better understand your audience .
Cart abandonment software helps reduce cart abandonment btc users rates and bring back people who might have left your site for whatever reason.
For example, let's say a visitor fills a cart with products in your e-commerce store . Then, they abandon the cart halfway through the checkout process.
That person then receives an email: "You forgot your things! They're still here for you." Something like that.
Now the consumer has another option to return to the shopping cart and complete the payment.
People abandon their carts for a variety of reasons. They might have an urgent meeting to attend or be frustrated by the number of form fields they have to fill out. Bringing them back can increase conversion rates.
1. Use good cart abandonment software
Video for E-commerce Website optimization often comes down to tracking data and implementing automation. These two facets combine to help you better understand your audience .
Cart abandonment software helps reduce cart abandonment btc users rates and bring back people who might have left your site for whatever reason.
For example, let's say a visitor fills a cart with products in your e-commerce store . Then, they abandon the cart halfway through the checkout process.
That person then receives an email: "You forgot your things! They're still here for you." Something like that.
Now the consumer has another option to return to the shopping cart and complete the payment.
People abandon their carts for a variety of reasons. They might have an urgent meeting to attend or be frustrated by the number of form fields they have to fill out. Bringing them back can increase conversion rates.