Moz’s Keyword Explorer is a hugely powerful tool. Its free version limits you to just 10 queries per month, though, so i
Posted: Tue Dec 24, 2024 4:36 am
Moz’s Keyword Explorer is a hugely powerful tool. Its free version limits you to just 10 queries per month, though, so it’s not one of the best options if you’re hoping to use only free tools and scale your blogging strategy.
As well as showing monthly volume and a difficulty rating, Keyword Explorer also gives you the organic CTR (click-through rate) and a priority rating. Choosing keywords with the highest priority will give you the best chance of success, as these are the ones that hit the “sweet spot” of higher volume and organic CTR with lower difficulty.
Some other great paid keyword research tools, beyond Moz, include Ahrefs and Semrush. Ubersuggest and Soovle are a couple more that technically have free offerings, yet unlocking the features you’ll actually want requires a paid account. To be fair, the pricing for all of these tools includes a whole range of tools beyond just their keyword explorers—meaning afghanistan phone number library often out of budget for new bloggers.
How to Use Keywords in Your Content (to Get More SEO Search Engine Traffic)
Let’s imagine you run a blog aimed at college students who want to study smarter and get better grades. You’ve used my Free Keyword Research Tool and come up with the keyword “essay tips and tricks” to use in your blog posts, as part of your content marketing strategy. That keyword only has a volume of 40, but it also has a low keyword difficulty, so you want to target that keyword.
So how do you use that keyword effectively and optimize your blog post for search engines?
1. In Your Title or Headline
When you create any piece of content, make sure your keyword for that piece goes in the blog title (also known as your blog headline). Your first stop should be using my free blog title generator to see what kinds of creative blog post ideas it’ll generate for you.
Using the example from above, you might title your post:
Essay Tips and Tricks That All College Students Should Know
12 Essay Tips and Tricks to Increase Your Grade Immediately
There are two really important reasons to put your target keyword in your blog post’s title like this:
Google takes the title as a very strong indication of what the post is about. If your keyword isn’t in the title at all, your post is much less likely to rank for that keyword.
When someone searches on Google, their search phrase is bolded in the search results. This means that they, too, will instantly see that your post is relevant to them.
Using your keyword in your post’s title also helps you to give your post a clear, obvious title that will make sense in isolation—e.g. if someone shares just the title plus a link to the post on social media, or if you get backlinks to your post from other websites. This can boost your traffic from other sources, not just search engines.
As well as showing monthly volume and a difficulty rating, Keyword Explorer also gives you the organic CTR (click-through rate) and a priority rating. Choosing keywords with the highest priority will give you the best chance of success, as these are the ones that hit the “sweet spot” of higher volume and organic CTR with lower difficulty.
Some other great paid keyword research tools, beyond Moz, include Ahrefs and Semrush. Ubersuggest and Soovle are a couple more that technically have free offerings, yet unlocking the features you’ll actually want requires a paid account. To be fair, the pricing for all of these tools includes a whole range of tools beyond just their keyword explorers—meaning afghanistan phone number library often out of budget for new bloggers.
How to Use Keywords in Your Content (to Get More SEO Search Engine Traffic)
Let’s imagine you run a blog aimed at college students who want to study smarter and get better grades. You’ve used my Free Keyword Research Tool and come up with the keyword “essay tips and tricks” to use in your blog posts, as part of your content marketing strategy. That keyword only has a volume of 40, but it also has a low keyword difficulty, so you want to target that keyword.
So how do you use that keyword effectively and optimize your blog post for search engines?
1. In Your Title or Headline
When you create any piece of content, make sure your keyword for that piece goes in the blog title (also known as your blog headline). Your first stop should be using my free blog title generator to see what kinds of creative blog post ideas it’ll generate for you.
Using the example from above, you might title your post:
Essay Tips and Tricks That All College Students Should Know
12 Essay Tips and Tricks to Increase Your Grade Immediately
There are two really important reasons to put your target keyword in your blog post’s title like this:
Google takes the title as a very strong indication of what the post is about. If your keyword isn’t in the title at all, your post is much less likely to rank for that keyword.
When someone searches on Google, their search phrase is bolded in the search results. This means that they, too, will instantly see that your post is relevant to them.
Using your keyword in your post’s title also helps you to give your post a clear, obvious title that will make sense in isolation—e.g. if someone shares just the title plus a link to the post on social media, or if you get backlinks to your post from other websites. This can boost your traffic from other sources, not just search engines.