How to Set Up WordPress Conversion Tracking (Step by Step)

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Last updated onJanuary 10th, 2024by Editorial Team
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How to Set Up WordPress Conversion Tracking
Are you looking to set up WordPress conversion tracking? Conversions are the key to any business’s growth. And you need to track lead conversions to analyze the performance of your marketing campaigns. Conversion tracking also helps shape your business strategy. In this article, we’ll show you how to set up WordPress conversion tracking for your website. But first, let’s clarify what conversion tracking actually means. Since this article is long, we’ve created a table of contents to help you. This will help you quickly jump to any section.

Index
What does conversion tracking do?
WordPress Conversion Tracking Tools
How to Enable WordPress Conversion Tracking in Google Analytics
Set up ecommerce conversion tracking
Set up WordPress Form Conversion Tracking
Set up Google Ads conversion tracking
Setting UTM parameters for conversion tracking
Set up Facebook Conversion Tracking in WordPress
Set up Twitter Conversion Tracking in WordPress
What does conversion tracking do?
Conversion tracking helps you find the marketing channels that are generating the bulgaria mobile database most sales. On the other hand, conversion tracking data will also show you the resources you’ve invested your marketing efforts in that aren’t getting the desired results. With detailed tracking, you can discover your customers’ journey and understand their obstacles. You can then make changes to remove those obstacles and continue tracking conversions to see the results. In other words, conversion tracking will give you the data on your successes and shortcomings so you can design your marketing campaigns to grow your business. Why is all this important?

You can invest time and money into promoting your brand, but if you don’t track the results of your efforts, you won’t know if your investment is paying off. You need to know how many conversions you got in a specific period from a specific resource to measure the success of your marketing. Now that you know why this is so important, let’s take a look at some of the best tools to set up WordPress conversion tracking.