Develop a Lead Nurturing Strategy

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Lead management also requires lead nurturing. When you collect leads, you will need an effective lead nurturing campaign.

Marketo defines the lead nurturing process as the process of developing relationships with buyers at every stage of the sales funnel and at every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of potential customers and providing them with the information and answers they need.

Your potential customers may not be ready to start list of area code in the philippines purchasing the product or service you offer right away, but that doesn't mean they won't become your customers in the future.

That's why it's important to keep in touch with them and create connections based on trust.

For example, you can create an email campaign. To collect their email addresses, publish a subscription form on your website. You can do this with the help of Poptin Popups or Prize Subscription Forms Plugin and collect your contacts in the most effective way.

Website Engagement Metrics Reward Subscription Form

When sending emails, make sure they are as personalized as possible so you can easily connect with your potential customers and build relationships.

Don't overload them with messages, but specify a specific period in which you will send them. Your email campaign should be an opportunity to offer added value to your leads, and you will do so through quality content.


Another example of lead management best practices on how to maintain communication is to use a live chat tool or chat plugin. You can try Cottages which allows you to communicate with leads through their favorite channels.