Highly unlikely to be decided based on personal tastes and preferences, and are deeply influenced by the attributes and challenges of companies and departments.
Persona items in BtoB marketing
Is Multiple Personas a Mistake?
At the beginning, we mentioned that consumers and purchasing processes are becoming more diverse and customer profiles are becoming more fragmented. Therefore, there is a risk in narrowing down the persona to one, and some may think that persona setting is outdated.
Multiple personas may be set as necessary. For example, even in a "marketing netherlands phone numbers example for whatsapp automation introduction proposal," the customer profile is slightly different between a pattern where a website is being considered for promoting a digital shift and a pattern where a website is already in place but is being considered for web marketing and sales strengthening. Since the issues and literacy also change, the message to be appealed and the service plan to be proposed will also change.
As such, there is not always only one persona. If multiple personas are expected for business expansion, first narrow it down to two or three and decide on a main and sub. Then, if you are aware each time which persona the measures you are working on are aimed at, or whether the measures and messages cover both, you will be able to use them without confusion.
[Template included] Steps for creating a persona
Since persona creation is about creating a common understanding among the people involved, if possible, it is best to proceed through discussion with multiple people, as this will allow a clearer image to emerge during the creation process and make it easier to use after creation.