Therefore, we need to raise our product as high as possible. At the same time, it should be understood that it will not be possible to constantly be in the leading positions, since the search results are personalized for each visitor to the trading platform and depend on where they are. So, we have generally figured out how Ozon SEO cards work. Now let's look at how to conduct search engine optimization and take one of the top lines in the search results.
Selecting positions
According to the official data of the marketplace, at the find your cell phone number list first and second stages, products are ranked based on textual relevance. First, 500 thousand suitable items are selected, and then they are sorted by relevance (from more suitable to less). After that, 2 thousand of the most relevant products remain. The evaluation is carried out based on words from those attributes and fields of the product card that are stored in the search:
product names;
its categories;
trade mark;
type, material, size, color and other attributes.
At the same time, text relevance is assessed without taking into account information from reviews, questions and text descriptions of the product. Therefore, there is no point in paying too much attention to them and writing voluminous texts filled with spam.
In order to capture all similar product positions and not miss anything, the system automatically supplements the request with synonyms. If, for example, a buyer searches for a phone, he will be shown smartphones, among other things. Therefore, when preparing texts, we select synonymous phrases and words. During further ranking, the product parameters are taken into account, indicating how likely it is that a site visitor will buy it.