So what is better after all?
Each of the promotion methods has its advantages and disadvantages. For example, contextual advertising may be unprofitable for non-commercial queries or for high-frequency queries due to too high rates. In turn, SEO optimization does not allow targeting impressions by criteria and audiences, unlike context. In the most general case, contextual advertising is good for achieving quick results, and SEO optimization is designed for the future.
Benefits of simultaneous use
Given the differences between SEO and context, experts ghana cell phone number list recommend using both channels and doing the following:
at the initial stages, use contextual advertising, since SEO will not give any results at first. Context will allow you not only to quickly get your first clients and attract the target audience, but also to find out how well your Internet resource sells, which queries generate the most sales, etc.;
while contextual advertising is doing its job, you can start SEO optimization of the site, focusing on the knowledge gained during contextual promotion. After six months to a year, clients will also come from organic search results, which will reduce advertising costs and gradually abandon context. Although no one forbids using both of these options and receiving traffic from all channels.
With this approach, both tools support and enhance each other's effectiveness, improving the site's position in organic search results. Optimizing the site's content for queries will increase the return on contextual advertising. And the ability of context to determine the degree of query conversion will allow you to competently plan SEO optimization.